For service businesses doing $1M+ a year
Missed calls and a thin Google review count quietly cost most $1M+ per year service businesses several thousand dollars a month in jobs that never book. This calculator turns four numbers, average job value, weekly call volume, missed calls per week, and current review count, into your own monthly total, plus a ranked breakdown of exactly where each dollar is going.
Voicemails, hangups, after-hours, calls that never get a call-back.
The number showing on your Google Business Profile right now.
Your estimated leak
$10,067/ month
That is roughly $120,807 per year walking out the door. Here is where it is going.
Missed calls
$5,196/ month
Calls that ring out, hit voicemail, or never get a call-back.
Review-gap penalty
$4,871/ month
Calls you never get because better-reviewed competitors rank above you.
The methodology
Missed-call leak: missed calls per week, times 4.33 (the average weeks in a month), times a 30 percent recovery rate, times your average job value. The 30 percent is an industry-typical estimate of how many missed calls would have converted to paying jobs if answered, or recovered by an automatic text-back within 30 seconds. It is a working assumption, not a guarantee, and one of the first things we refine against your real numbers on a call.
Review-gap leak: your total inbound calls per week, times 4.33, times a review-tier penalty, times that same 30 percent recovery rate, times average job value. The penalty models a real effect: a thin review count under-ranks a business in the Google local pack, so a share of calls goes to better-reviewed competitors instead. The penalty is 0 percent at 100 or more reviews, 10 percent from 50 to 99, 20 percent from 25 to 49, and 30 percent under 25.
Both numbers are directional. They run on your inputs and two published assumptions, not on your specific market, competitors, or seasonality. That is exactly what the free Website Report Card does differently: it runs the same kind of number-driven diagnosis against your actual site, not a hypothetical one.
See what a full build looks like end to end in our case studies, or check what it costs before you ever get on a call in our published pricing.