We build and run the lead funnel for roofing, HVAC and remodeling businesses. You get a quote page, ads on your own account, a fast reply to every lead, and a weekly report matched to the jobs you sold.
Your page, your ad account, your leads. From day one.
The work
The Attic Monkeys is our first home-services build. 211 Beachside is a different kind of business, built to the same standard.
I used NovraScale to create my website for my start up trades company. The website was everything I had wanted, communication on all parts were very good by Matt, and even helped give very good advice to take my business to the next level. Will be using for future projects.
The Attic Monkeys is a pilot client and paid a pilot fee below our standard pricing.
Matt at NovraScale is simply exceptional. I worked with Matt to develop and execute the go-to-market strategy for a multimillion-dollar luxury oceanfront estate, and the experience exceeded my expectations at every level. I’ve worked with a lot of technology and marketing professionals over the years, and Matt is truly one of the best. Five stars doesn’t really do the experience justice.
Sound familiar?
Web leads sit in an inbox until somebody remembers to check it.
Calls come in, and nobody can say which ones came from the ads.
The last agency sent a report full of clicks, and none of it matched a sold job.
How it works
Every engagement is two parts: a one-time build, and a monthly fee that runs it. Ad spend goes on your own card, on top.
We ask how leads reach you today, what your jobs are worth and how fast you call back. No pitch. If we can’t help, we say so.
Before anything is quoted, we check whether a typical job can carry the cost of getting it. If it can’t, we tell you and we’re done.
A quote page, every lead captured in your own system and tagged with where it came from, and a fast reply with follow-up. All of it is ready before any ad runs.
Ads run on your own account, billed to your own card. Your team calls the leads. We run the rest.
One page: each lead, where it came from, and whether it became a sold job. Matched to the jobs you tell us you sold, not to what the ad platform claims.
| Lead | Source | Quoted | Sold |
|---|---|---|---|
What you own
Leaving never means starting over. Nothing is held back, so there is nothing to hand back.
What happens if it isn’t working
If the numbers say stop, we tell you to stop spending. It is written into the agreement.
If the build runs past the date we commit to, a credit applies for each day it is late, up to a cap.
Who this isn’t for
Your crew is booked solid, so more leads would only mean more calls nobody answers.
Nobody on your team can call a new lead back the same day.
You’d rather not tell us what you sold each week. We can’t report against a number we don’t get.
You want a guarantee on results before any work has run.
If none of that is you, the call is where we find out the rest: whether a typical job can carry the cost of getting it. If it can’t, we’ll show you the math and turn the work down.
FAQ
Two line items: a one-time build, and a monthly fee that runs it, plus ad spend on your own card. We quote both after we’ve checked your numbers, because if your jobs can’t carry the ad cost, we won’t take the work.
No. The page is what makes ad spend measurable, and the monthly management runs the ads, keeps the follow-up going and reports against the jobs you sold. Ads without the page and the tracking can’t be measured, so we don’t run either alone.
We can’t promise results before the work has run, and nobody honest can. What you get is a way to check: every lead is tagged with where it came from, every week we match those leads to the jobs you sold, and if the numbers say stop, we tell you to stop spending.
No. A results guarantee comes only once we have proof to stand behind, and we won’t pretend otherwise. What we do commit to is structural: you own everything from day one, and a late build earns you a credit.
You do. The page, the domain, the ad account on your own card and every lead are yours from the first day. After the first 90 days the monthly management is month to month.
Start here
Tell us about your jobs. On a call, we tell you whether ads can pay for them, including when they can’t.