The Attic MonkeysSouth Brevard County, FLBuilt 2026

A trades business built from nothing, then given a quote page to catch its leads.

No name, no logo, no domain. We built the brand, the site, and a quote page for insulation ads that sends every request straight to the owner, and we are launching those ads and the reporting that matches leads to sold jobs now. By August 2026 the business held the top spot in Google’s local map pack for “attic insulation melbourne fl”. The domain is the business's own. We run the Cloudflare zone and Worker behind it until handover.

theatticmonkeys.com

36 days

From nothing to live

Naming, branding and building a business that did not exist, then putting it in front of customers.

Repo opened June 2, 2026. Site live July 8, 2026.

Google map pack

The slot local customers actually tap. Held against insulation firms with hundreds of reviews.

SerpApi, 'attic insulation melbourne fl', Melbourne FL, August 2026

Service-area pages

One page per city the crew covers, so a search in any of them can find the business.

Live at theatticmonkeys.com

What changed.

Website
BeforeNone. No domain either.
AfterLive at theatticmonkeys.com. Domain is the business's own.
Brand
BeforeNo name, no logo, no colors
AfterName, mascot, palette and voice, built from nothing
Pages
BeforeNothing for Google to index
After9 services, 12 service areas, 12 homeowner guides
Local search
BeforeNo Google Business Profile
After#1 in the map pack for attic insulation melbourne fl (Aug 2026)
Getting a quote
BeforePhone number only, if you could find it
AfterQuote form with consent capture, straight to the owner
Time to launch
BeforeRepo opened June 2, 2026
AfterLive July 8, 2026

The brief

What was broken before we showed up.

The Attic Monkeys is a brand-new attic insulation and dryer vent business serving Brevard County, Florida. The work itself is unsexy and unpleasant (hot attics, fiberglass dust, blocked dryer vents), exactly the work the full-service AC companies would rather not do. That's the lane.

There was no site, no brand, and no Google presence on day one. The job was to build the whole thing: name, mascot, color system, voice, and a launch site that could carry a brand-new business through its first real season and then a quote page built for paid traffic on top of it.

We built the launch site around a hand-drawn pink-and-cream mascot, paired insulation pink with a matte ink background, and wrote the copy to read like a crew you'd actually want in your house.

What we built

Shipped in 3 weeks.

Brand identity from zero: name, mascot, color system, voice
Hand-coded site, no template and no page builder
Hero quote form + dedicated quote section
A quote page for insulation ads, sending every request straight to the owner
Insulation ads and lead-to-job reporting, launching now
Service grid, with a page for each service
Service-area editorial for nine South Brevard cities
FAQ block tuned to the six pre-call objections homeowners actually voice
No license or insurance claims on the site until each one is verified with the issuing authority
Ongoing support, with the client owning the site, the domain and every lead

Next.js · Cloudflare Workers

A tour of the build

Specific pages doing specific jobs.

The Attic Monkeys service area section — Twelve Brevard County cities, four of them with their own neighborhood-level hook and the rest named alongside. Tighter footprint than the local AC giants advertise, and the structure leaves room for an editorial page per city as the local SEO ground game pays out.

The Attic Monkeys quote section — The terminal CTA. A single centered column: the ask, one sentence on what the visit actually involves, then the form. 45 minutes in your attic, photos, measurements, a written number. No fake urgency, no pop-up nag.

The Attic Monkeys mobile homepage — Most quote requests land here from a phone. The mobile fold puts the headline, the pink brand hook, and the quote form within a single thumb's reach: the form is the second thing on screen, not buried behind three scrolls.

In their words

I used NovraScale to create my website for my start up trades company. The website was everything I had wanted, communication on all parts were very good by Matt, and even helped give very good advice to take my business to the next level. Will be using for future projects.

Your move

This is what a launch is supposed to look like.

The Attic Monkeys opened with no name, no site and no reviews, and by August 2026 it held the top spot in Google’s local map results for “attic insulation melbourne fl”. Behind that listing now sits a quote page built for paid traffic, so the people who find the business have one clear place to ask for a quote.

Start here

Find out before you spend.

Tell us about your jobs. On a call, we tell you whether ads can pay for them, including when they can’t.

Check your numbers

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