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CRM & Pipeline

Never lose an inquiry
again.

Most brokerages lose inquiries between first contact and closed business, not because of price or competition, but because nobody followed up. We run the system that makes that impossible.

Book a call about your CRM

New

12

Sarah M.

Google2 min ago

James K.

Referral1 hr ago

Emily R.

Website3 hrs ago

Contacted

8

David L.

GoogleToday

Maria P.

SocialYesterday

Booked

5

Chris W.

GoogleThu 2 PM

Anna T.

DirectFri 10 AM

Converted

23

Rachel B.

GoogleCompleted

Tom H.

ReferralCompleted
This month48 inquiries · 23 converted

The Problem

You’re paying for
inquiries you
never convert.

Your marketing brings in inquiries. Some of them book. Most don’t — and you have no idea why. Was it the follow-up timing? The wrong person handling it? Or did the inquiry just fall through the cracks entirely?

Without a system tracking every inquiry from first contact to booked appointment, you’re flying blind. You don’t know what’s working, what’s broken, or how much revenue you’re leaving on the table.

$0

is what you get from an inquiry that sits in an inbox for three days. Speed matters, but so does tracking. If you can’t see it, you can’t fix it.

What You Get

Full visibility into
every inquiry.

A CRM and pipeline built around your workflow — so your team knows exactly where every inquiry stands and nothing slips through.

Smart Capture Forms

Custom forms built to capture what you actually need without scaring people off. Every field earns its place. No generic plugin templates.

Automated Qualification

The system filters spam, tire-kickers, and out-of-area requests so only real prospects reach your team.

Real-Time Routing

Every qualified inquiry hits your phone by text, email, and your CRM the moment it lands, not the next morning.

Pipeline Stages That Match Your Business

Your stages, not a generic sales template. You see what is new, what is working, what is under contract, and what closed.

Automated Status And Follow-Up Tasks

Records move stage on their own as people respond, book, or go quiet, and the system raises the follow-up task before anything goes cold. No manual data entry.

Source Attribution

Every inquiry is tagged with where it came from, so you know which channels produce closings and which only produce activity.

See The Full Picture

Know exactly where
leads drop off.

Most brokerages don’t know if their problem is marketing, follow-up, or scheduling. The pipeline dashboard shows you where inquiries stall, so you fix the bottleneck, not everything at once.

Conversion Funnel

April 2026
Inquiries48
Contacted41
Responded32
Booked23
Conversion rate47.9%

Start here

Find out what you are actually running. Then hand it over.

Fifteen minutes. We look at what you have, tell you what is broken, and you decide whether you want us running it.

  • We look at your domain, your Google profile, and your analytics while you watch
  • You get told what is broken, whether or not you hire us
  • If it is a fit, we send you a price in writing after the call
Book a 15-minute call

More to the build

This is one piece. See the rest of what we run for clients.

See all features →
NOVRASCALE

We are your technology department. We run the website, Google profile, CRM, analytics and domain for real-estate brokerages. You own every account.

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