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NOVRASCALE

For Auto Detailing Shops

One ceramic coating
is worth

$1,500–$3,000.

Paint correction runs $2,500+. PPF starts at $5,000. These customers don’t shop the cheapest detail — they shop the shop they trust. Your website is the trust test. Most fail it in the first scroll.

Get Your Free Report Card

The Problem

Your website doesn’t
close
the high-ticket job.

A standard detail is $150–$500. A ceramic coating is $1,500–$3,000. Paint correction is $2,500–$5,000. PPF is $5,000–$10,000+. The high-ticket customer is making a multi-thousand-dollar decision based on what they see in 60 seconds of scrolling. Most detailing websites lose that decision before they ever ring the phone.

Here’s what’s costing you the big jobs:

A weak portfolio buried 3 clicks deep

The single most important page on a detailing site is the before/after gallery. Most shops bury it, fill it with phone-quality snapshots, and show 6 photos. The shops booking $3K ceramic jobs have 50+ pro-shot photos on the homepage — because that’s the trust test.

No deposit-taking booking system

Ceramic and paint correction customers fill the calendar weeks out. Without deposit-taking booking, no-shows wreck the schedule and the shop owner spends Saturday chasing money instead of detailing cars. A simple deposit at booking solves it.

No clear pricing or package structure

“Contact for quote” on a $3,000 service is a deal-killer. The customer thinking about ceramic wants to know the package tiers, what’s included, and the starting price — then book. Hidden pricing reads as either sketchy or unsure.

Invisible for high-intent local searches

“Ceramic coating near me,” “paint correction [city],” “PPF installer near me” — these are the searches that produce $2K–$10K jobs. If you’re not ranking, you’re losing those jobs to the shop with a better SEO strategy.

Find out what your site is costing you — free →

What You Get

A website that books
the high-ticket job.

A complete system designed to show off the work, lock in calendars with deposits, and convert browsers into booked ceramic, correction, and PPF jobs.

Pro Portfolio Front and Center

A homepage and dedicated gallery built around your best before/after work. Optimized images, lightbox viewer, mobile-first — because the portfolio is the close, not the about-us page.

Deposit-Taking Online Booking

Integrates with your scheduler (Urable, Detail Department, Squarespace Acuity) so customers book and pay a deposit in one flow. Your Saturday calendar fills itself — with skin in the game.

Transparent Package Pricing

Clear tier pricing or starting prices on every service page — because the customer paying $3,000 for ceramic wants to know the math before they pick up the phone.

Local SEO Built In

Google Business optimization, city-specific service pages, schema markup, and content strategy that puts your shop at the top of “ceramic coating near me” and “PPF [city]” searches.

How it works

Three steps.
One managed system.

01

Free Report Card

We scan your current site for conversion leaks — weak portfolio, no deposit booking, no pricing transparency, missing service pages, weak local SEO. You get a detailed report with specific findings and fix priorities.

02

We Build Your Detailing Website

Custom-designed, optimized for high-ticket conversions. Pro portfolio, deposit booking, service-specific pages, transparent pricing, mobile-first design — everything a detailing shop needs to book ceramic and PPF jobs on autopilot.

03

We Manage It Forever

Hosting, security, photo updates, seasonal campaigns — all included in your monthly plan. You send us new before/afters, we keep your portfolio current.

What your customer experiences

When a Tesla owner pricing ceramic coatings lands on your site at 9pm

  1. 0:00Owner scrolls your homepage portfolio and clicks into the ceramic coating service page.
  2. 0:60They book a slot in two weeks and pay a $250 deposit through your scheduler.
  3. 1:30Your team gets a notification with vehicle info, package, and deposit confirmation — calendar locked.

What we owe you

Ships on time. Ships working. Ships yours.
Or we make it right on our clock, not yours.
Yours from day one.

Every managed engagement ships with those commitments on page 1 of every proposal. No revenue promises we can't back up. Four things we control, four things we stake our fees on.

You own it from Day 1. Most web agencies hold your domain, hosting, and logins hostage until you pay a ransom to leave. We hand you the keys at launch — codebase, domain, hosting, CRM, content, all transferred to your accounts on Day 1. If we ever part ways, everything keeps running on your stack. No ransom, no downtime.

Late and we credit you. Live within 28 days of assets received, or $150 a day credits your invoices, capped at $1,500. Real dollars off what you’d otherwise owe, not store credit. The clock pauses only when we’re both on record in writing that it’s paused, and only for things you didn’t deliver (content, feedback, approvals, access).

Full contract language: /terms §5.

Day 1You own it

The full system

6 parts of the system, all built around auto detailing.

Each piece of what we build can be scoped on its own — but the value compounds when they run together. Explore how each one is tuned for auto detailing shops.

  • AI Follow-Up for Auto Detailing
  • CRM & Pipeline for Auto Detailing
  • Lead Generation for Auto Detailing
  • Local SEO for Auto Detailing
  • Review Generation for Auto Detailing
  • Website Design for Auto Detailing

Each capability also has a general overview, covering how it works across every industry: ai follow-up, crm & pipeline, lead generation, local seo, review generation, and website design.

Free Website Report Card

Your website is leaving money on the table. Find out exactly where.

Enter your URL. We’ll scan it right now. Results land in your inbox in minutes.

  • Your site’s letter grade and overall score out of 100
  • We check four things: Speed, Google Visibility, Trust & Security, Mobile Experience
  • The exact issues costing you customers — worst ones first
Website Report CardD+
0/ 100
Performance28
SEO42
Security65
Mobile35
Page load: 6.2s (target < 2.5s)
Missing meta descriptions on 4 pages
SSL certificate valid

FAQ

Questions?
Straight answers.

Yes. We integrate with Urable, Detail Department, Squarespace Scheduling, Acuity, Calendly, and most other detailing/auto-service schedulers. Online bookings and deposits feed directly into your system — no double-entry, no missed jobs.

Mobile detailers benefit the most. Customers booking a mobile detail are even more dependent on online trust signals — they’re inviting you to their driveway. A pro website, real portfolio, deposit-taking booking, and clear service-area pages turn a sketchy unknown into a confident booking.

Most detailing sites launch around Week 4 inside the 28-day onboarding. That includes discovery, custom design, portfolio organization, development, and testing. We handle everything — you just send us your best photos and review.

You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering. We keep clients by delivering value — not by making it hard to leave.

NOVRASCALE

AI automation for small business. We build the AI system that catches every lead and books more work, so your schedule fills itself.

Get My Free Report Card

Features

  • Lead Generation
  • Website Design
  • Local SEO
  • AI Receptionist
  • AI Follow-Up
  • AI Review Responder
  • AI Quote Builder
  • Review Generation
  • CRM & Pipeline
All features

Industries

  • HVAC
  • Real Estate
  • Roofing
  • Dental
  • Mental Health
  • Law Firms
All 20 industries

Compare

  • vs. Wix
  • vs. Squarespace
  • vs. WordPress
  • vs. GoDaddy
  • vs. Webflow
All comparisons

Tools & resources

  • Free Website Report Card
  • Money-Leak Calculator
  • The platform
  • Request access
  • Demo walkthrough
  • Portfolio
  • Blog
  • Docs
All resources

Company

  • About
  • Reviews
  • Team
  • Contact
  • Talk to Sales
  • FAQ

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