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NOVRASCALE

For HVAC Contractors

A missed emergency call
costs your HVAC company

$300-$500. Every time.

Furnaces break at 2am. AC dies on the hottest day of the year. If your website can't capture those calls, your competitor's will. We build sites that work as hard as you do — 24/7, 365.

Get Your Free Report Card

The Problem

Your website goes dark when customers need you most.

The average HVAC service call is worth $300-$500, and a new install runs $5,000-$15,000. Most HVAC searches happen during emergencies — broken heat in January, dead AC in July. These are people ready to pay right now. If your site can't capture them, they call whoever shows up first on Google.

Here's what's costing you jobs every week:

No way to request service after hours

Your office closes at 5pm. Emergencies don't. If your website's only option is 'call us during business hours,' every after-hours search goes to the competitor with an online request form.

Invisible for 'HVAC near me' searches

When someone's furnace dies, they Google 'heating repair near me.' If you're not in the top 3 results, you don't exist. Most HVAC websites have zero local SEO strategy.

A site that looks like a side project

Homeowners are inviting you into their homes. A cheap-looking website with a GoDaddy template and blurry photos says 'fly by night' — even if you've been in business 20 years.

No reviews, no trust signals, no proof

Your competitors have 200+ Google reviews front and center. Your site doesn't mention reviews at all. In home services, social proof isn't a nice-to-have — it's the deciding factor.

Find out what your site is costing you — free →

What You Get

A website that captures
every emergency call.

A complete system built for HVAC companies — designed to turn urgent searches into booked service calls.

24/7 Emergency Lead Capture

Smart forms and click-to-call that work at 2am when a furnace dies. Emergency requests are captured instantly and routed to your dispatch — even when your office is closed.

Local SEO That Puts You on Top

We optimize your Google Business Profile, build pages for every city you serve, and get you into the top 3 for 'HVAC near me' and 'AC repair [city].'

Service & Financing Pages

Dedicated pages for every service (install, repair, maintenance, duct cleaning) with pricing context and financing options. Customers qualify themselves before calling.

Review Generation System

Automated review requests after every job. Build a wall of 5-star Google reviews that makes choosing you over the competition a no-brainer.

How it works

Three steps.
One managed system.

01

Free Report Card

We scan your current site for ways customers are slipping past you — no after-hours capture, poor mobile experience, missing local SEO, no review strategy. You get a detailed report with specific findings.

02

We Build Your HVAC Website

Custom-designed, optimized for emergency calls and service bookings. You get service pages, financing info, service-area maps, review integration, and online scheduling — everything an HVAC company needs.

03

We Manage It Forever

Hosting, security, updates, seasonal campaign changes — all included in your monthly plan. One text and it's done.

What your customer experiences

When a homeowner with no heat submits your emergency form at 9 PM

  1. 0:00Homeowner fills out your emergency request form on their phone.
  2. 0:60Your phone buzzes with the request — name, address, system type, urgency — plus a tap-to-call link to the homeowner.
  3. 1:30If you haven’t called back, an automatic text confirms the request and offers them the next available emergency slot.

What we owe you

Ships on time. Ships working. Ships yours.
Or we make it right on our clock, not yours.
Yours from day one.

Every Forge Method engagement ships with those commitments on page 1 of every proposal. No revenue promises we can't back up. Four things we control, four things we stake our fees on.

You own it from Day 1. Most web agencies hold your domain, hosting, and logins hostage until you pay a ransom to leave. We hand you the keys at launch — codebase, domain, hosting, CRM, content, all transferred to your accounts on Day 1. If we ever part ways, everything keeps running on your stack. No ransom, no downtime.

Late and we credit you. Live within 28 days of assets received, or $150 a day credits your invoices, capped at $1,500. Real dollars off what you’d otherwise owe, not store credit. The clock pauses only when we’re both on record in writing that it’s paused, and only for things you didn’t deliver (content, feedback, approvals, access).

Full contract language: /terms §5.

Day 1You own it

The full system

6 parts of the system, all built around hvac.

Each piece of what we build can be scoped on its own — but the value compounds when they run together. Explore how each one is tuned for hvac contractors.

  • AI Follow-Up for HVAC
  • CRM & Pipeline for HVAC
  • Lead Generation for HVAC
  • Local SEO for HVAC
  • Review Generation for HVAC
  • Website Design for HVAC

Each capability also has a general overview, covering how it works across every industry: ai follow-up, crm & pipeline, lead generation, local seo, review generation, and website design.

Free Website Report Card

Your website is leaving money on the table. Find out exactly where.

Enter your URL. We’ll scan it right now. Results land in your inbox in minutes.

  • Your site’s letter grade and overall score out of 100
  • We check four things: Speed, Google Visibility, Trust & Security, Mobile Experience
  • The exact issues costing you customers — worst ones first
Website Report CardD+
0/ 100
Performance28
SEO42
Security65
Mobile35
Page load: 6.2s (target < 2.5s)
Missing meta descriptions on 4 pages
SSL certificate valid

FAQ

Questions?
Straight answers.

Yes. We integrate with ServiceTitan, Housecall Pro, FieldEdge, Jobber, and other major platforms. Online bookings and emergency requests feed directly into your dispatch queue.

Those platforms charge you per lead and share those leads with your competitors. We build a website you own that generates leads you don't share. Stop renting leads — own your pipeline.

Most HVAC websites launch around Week 4 inside the 28-day Forge Method engagement. That includes discovery, custom design, development, service area content, and testing. We handle everything.

You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering.

NOVRASCALE

AI automation for small business. We build the AI system that catches every lead and books more work, so your schedule fills itself.

Get My Free Report Card

Features

  • Lead Generation
  • Website Design
  • Local SEO
  • AI Receptionist
  • AI Follow-Up
  • AI Review Responder
  • AI Quote Builder
  • Review Generation
  • CRM & Pipeline
All features

Industries

  • HVAC
  • Real Estate
  • Roofing
  • Dental
  • Mental Health
  • Law Firms
All 20 industries

Compare

  • vs. Wix
  • vs. Squarespace
  • vs. WordPress
  • vs. GoDaddy
  • vs. Webflow
All comparisons

Tools & resources

  • Free Website Report Card
  • Money-Leak Calculator
  • The platform
  • Request access
  • Demo walkthrough
  • Portfolio
  • Blog
  • Docs
All resources

Company

  • About
  • Reviews
  • Team
  • Contact
  • Talk to Sales
  • FAQ

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