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NOVRASCALE

For Roofing Contractors

The average roof job
is worth $8,000-$15,000.

Your website should be booking them.

After every storm, homeowners search for roofers. After every inspection, they search for quotes. If your website can't capture those estimates, your competitor's will. We build sites that keep your crews booked.

Get Your Free Report Card

The Problem

Your competitors
are getting the jobs
your website should be winning.

A roof replacement runs $8,000-$15,000+, and storm damage work can surge to hundreds of jobs per season. Homeowners research roofers obsessively — checking reviews, comparing sites, and requesting multiple estimates. The roofer with the best online presence wins.

Here's what's sending jobs to your competition:

No online estimate request form

Homeowners want to request a quote on their schedule, not just call during business hours. If your site doesn't have an estimate request form, they submit one on your competitor's site instead.

No project photos or proof of work

Roofing is visual. Homeowners want to see completed projects in their area, their roof type, and their material preference. A site with no gallery is a site that doesn't convert.

Invisible after storms when demand spikes

When hail hits or a storm rolls through, 'roof repair near me' searches spike 500%+. Without local SEO and storm-response content ready to go, you miss the surge entirely.

No reviews or trust signals

Homeowners are handing you a $10,000+ job on their most important asset. Without prominent reviews, license numbers, insurance certificates, and manufacturer certifications, they pick whoever feels safest.

Find out what your site is costing you — free →

What You Get

A website that books
roofing estimates all year.

A complete system built for roofing contractors — designed to turn searches into estimate requests and signed contracts.

Online Estimate Request System

Easy-to-use forms that capture roof type, damage description, photos, and contact info. Estimates queue up for your team with everything they need to follow up fast.

Project Gallery & Proof of Work

Photo galleries organized by roof type, material, and location. Before-and-after shots that show homeowners exactly what you can do — the most powerful sales tool in roofing.

Local SEO for Every Service Area

City-specific pages, Google Business optimization, and schema markup that puts you on top for roofing searches in every zip code you serve.

Financing & Insurance Pages

Clear financing options and insurance claim guidance that removes the price objection. Homeowners see you as the expert who makes the process easy.

How it works

Three steps.
One managed system.

01

Free Report Card

We scan your current site for lead gaps — no online estimates, missing project photos, poor local SEO, no storm-ready content. You get a detailed report with estimated revenue impact.

02

We Build Your Roofing Website

Custom-designed for estimate generation. Project galleries, service area pages, financing info, storm response system, review integration — everything a roofing company needs.

03

We Manage It Forever

Hosting, security, updates, storm activations, new project photos — all included. One text and it's done.

What your customer experiences

When a homeowner with storm damage submits your inspection form

  1. 0:00Homeowner submits your inspection request with photos of the damage attached.
  2. 0:60You get a text with the photos, address, and a tap-to-call link — before they call anyone else.
  3. 1:30If you can’t respond right away, an auto-reply books them on your earliest inspection window.

What we owe you

Ships on time. Ships working. Ships yours.
Or we make it right on our clock, not yours.
Yours from day one.

Every Forge Method engagement ships with those commitments on page 1 of every proposal. No revenue promises we can't back up. Four things we control, four things we stake our fees on.

You own it from Day 1. Most web agencies hold your domain, hosting, and logins hostage until you pay a ransom to leave. We hand you the keys at launch — codebase, domain, hosting, CRM, content, all transferred to your accounts on Day 1. If we ever part ways, everything keeps running on your stack. No ransom, no downtime.

Late and we credit you. Live within 28 days of assets received, or $150 a day credits your invoices, capped at $1,500. Real dollars off what you’d otherwise owe, not store credit. The clock pauses only when we’re both on record in writing that it’s paused, and only for things you didn’t deliver (content, feedback, approvals, access).

Full contract language: /terms §5.

Day 1You own it

The full system

6 parts of the system, all built around roofing.

Each piece of what we build can be scoped on its own — but the value compounds when they run together. Explore how each one is tuned for roofing contractors.

  • AI Follow-Up for Roofing
  • CRM & Pipeline for Roofing
  • Lead Generation for Roofing
  • Local SEO for Roofing
  • Review Generation for Roofing
  • Website Design for Roofing

Each capability also has a general overview, covering how it works across every industry: ai follow-up, crm & pipeline, lead generation, local seo, review generation, and website design.

Free Website Report Card

Your website is leaving money on the table. Find out exactly where.

Enter your URL. We’ll scan it right now. Results land in your inbox in minutes.

  • Your site’s letter grade and overall score out of 100
  • We check four things: Speed, Google Visibility, Trust & Security, Mobile Experience
  • The exact issues costing you customers — worst ones first
Website Report CardD+
0/ 100
Performance28
SEO42
Security65
Mobile35
Page load: 6.2s (target < 2.5s)
Missing meta descriptions on 4 pages
SSL certificate valid

FAQ

Questions?
Straight answers.

Yes. We integrate with AccuLynx, JobNimbus, Roofr, CompanyCam, and other major platforms. Estimate requests feed directly into your pipeline. Your workflow doesn't change.

We pre-build pages targeting storm damage searches for your service area. When severe weather hits, we activate them immediately so you capture the search surge before competitors. Think of it as a marketing response plan for storms.

Most roofing websites launch around Week 4 inside the 28-day Forge Method engagement. That includes discovery, custom design, development, service area content, project gallery setup, and testing.

You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering.

NOVRASCALE

AI automation for small business. We build the AI system that catches every lead and books more work, so your schedule fills itself.

Get My Free Report Card

Features

  • Lead Generation
  • Website Design
  • Local SEO
  • AI Receptionist
  • AI Follow-Up
  • AI Review Responder
  • AI Quote Builder
  • Review Generation
  • CRM & Pipeline
All features

Industries

  • HVAC
  • Real Estate
  • Roofing
  • Dental
  • Mental Health
  • Law Firms
All 20 industries

Compare

  • vs. Wix
  • vs. Squarespace
  • vs. WordPress
  • vs. GoDaddy
  • vs. Webflow
All comparisons

Tools & resources

  • Free Website Report Card
  • Money-Leak Calculator
  • The platform
  • Request access
  • Demo walkthrough
  • Portfolio
  • Blog
  • Docs
All resources

Company

  • About
  • Reviews
  • Team
  • Contact
  • Talk to Sales
  • FAQ

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