For Veterinary Clinics
Most vet websites lose those families before the first appointment is ever booked — to a slow site, a broken booking flow, or a competitor who showed up first in search. We build the opposite.
The Problem
An average vet visit is worth $50–$250. Annual spend per pet runs $700–$1,500. A multi-pet client family stays with a clinic for 5–15 years — that’s $5,000–$15,000 in lifetime value per family. A typical clinic losing 5 client families a month is leaving $300K–$900K on the table over the next decade.
Here’s what’s costing you families every week:
Phone-only booking in a 24/7 world
Pet owners are searching for vets at 8pm after the kids go to bed. If your site doesn’t let them book a wellness visit or request a callback in 90 seconds, they’re booking with the clinic that does.
No after-hours emergency path
When a dog stops eating on a Sunday night, the owner panics and Googles. Your site needs a clear “what to do right now” page — nearest ER, your on-call line, triage guidance — or that family ends up at the 24-hour ER clinic and never comes back to you.
Boarding, grooming, and dental hidden
Every service beyond the wellness exam is a profit center. Most vet websites bury boarding, grooming, dental, and surgery in a sub-sub-menu. The result: clients book wellness with you and book everything else somewhere they actually saw advertised.
Invisible for “vet near me” searches
New pet owners and people who just moved to town find a vet through Google. If your Google Business profile is generic and your site has no city or neighborhood pages, you don’t exist for the most valuable searches of the year.
What You Get
A complete system where every page books visits, captures emergencies, and surfaces the services that pet families actually need.
Integrates with eVetPractice, AVImark, ezyVet, Cornerstone, IDEXX Neo, or your existing system. Wellness visits, refills, and grooming bookings flow directly into your schedule — 24/7, on mobile.
A clearly-marked “your pet is sick right now” page with your on-call line, the nearest 24-hour ER, triage symptoms, and a callback request — so panicked clients stay in your ecosystem instead of disappearing to the ER for life.
Google Business optimization, city- and neighborhood-specific pages, schema markup, and content strategy that puts your clinic at the top of “vet near me” and breed-specific searches.
Automated review requests after every visit. Build a wall of 5-star Google reviews — the single biggest factor in how a new pet family chooses a clinic.
How it works
We scan your current site for conversion leaks and missed opportunities — slow load times, broken booking, hidden services, missing local SEO. You get a detailed report with specific findings and fix priorities.
Custom-designed, optimized for new client acquisition and service revenue. Online booking, emergency triage, boarding/grooming/dental pages, team bios, breed and species pages — everything a veterinary clinic needs.
Hosting, security, updates, seasonal campaigns — all included in your monthly plan. One text or email and it’s handled.
What your client experiences
What we owe you
Every Forge Method engagement ships with those commitments on page 1 of every proposal. No revenue promises we can't back up. Four things we control, four things we stake our fees on.
You own it from Day 1. Most web agencies hold your domain, hosting, and logins hostage until you pay a ransom to leave. We hand you the keys at launch — codebase, domain, hosting, CRM, content, all transferred to your accounts on Day 1. If we ever part ways, everything keeps running on your stack. No ransom, no downtime.
Late and we credit you. Live within 28 days of assets received, or $150 a day credits your invoices, capped at $1,500. Real dollars off what you’d otherwise owe, not store credit. The clock pauses only when we’re both on record in writing that it’s paused, and only for things you didn’t deliver (content, feedback, approvals, access).
Full contract language: /terms §5.
The full system
Each piece of what we build can be scoped on its own — but the value compounds when they run together. Explore how each one is tuned for veterinary clinics.
Each capability also has a general overview, covering how it works across every industry: ai follow-up, crm & pipeline, lead generation, local seo, review generation, and website design.
Free Website Report Card
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FAQ
Yes. We integrate with eVetPractice, AVImark, ezyVet, Cornerstone, IDEXX Neo, ImproMed, and most other veterinary PMS platforms. Online bookings and refill requests feed directly into your system — your front desk workflow doesn’t change.
Template services give you a layout shared with hundreds of other clinics, limited customization, and SEO that competes with every other practice on the same template. We build a custom site that’s yours — unique design, dedicated hosting, and a managed service that adapts as your clinic grows from a 1-doctor practice to a multi-doctor hospital.
Most veterinary clinic sites launch around Week 4 inside the 28-day Forge Method engagement. That includes discovery, custom design, development, content migration, and testing. We handle everything — you just review and approve.
You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering. We keep clients by delivering value — not by making it hard to leave.