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NOVRASCALE

For Auto Service Shops

Auto Repair Website Design
that keeps your bays booked

while you're under the hood.

Custom websites for mechanics, auto shops, body shops, collision centers, and detailers. Built to book tomorrow's schedule tonight — when car owners are researching repairs and comparing shops. Nationwide, fully managed.

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The Problem

Your website isn't booking a single appointment.

The average auto repair ticket is $300–$800, and bigger jobs (transmission, engine, collision) run $2,000–$10,000+. Car owners research shops obsessively — checking reviews, comparing prices, and looking for trust signals. The shop with the best online presence wins.

Here's what's sending customers to your competition:

No online appointment scheduling

Car owners want to book service on their schedule. If your site's only option is 'call during business hours,' you lose every customer who's researching at 9pm after their check engine light came on.

No reviews or trust signals visible

People are handing you their car — their second most expensive asset. Without prominent Google reviews, ASE certifications, and warranty info on your site, they pick whoever feels most trustworthy.

No pricing transparency

Car owners are skeptical of mechanics by default. If your site has no pricing context, no service menus, and no explanation of what they're paying for, they go to the shop that's transparent about it.

Invisible in local search

When someone searches 'auto repair near me' or 'oil change [city],' the top 3 results get most of the calls. Without local SEO, you're invisible when it matters most.

Find out what your site is costing you — free →

What You Get

A website that keeps
every bay full.

A complete system built for auto service shops — designed to turn searches into booked appointments.

Online Appointment Booking

24/7 scheduling that syncs with your shop management software. Customers book oil changes, inspections, and repairs from their phone at midnight. Your schedule fills itself.

Service Menu & Pricing Pages

Dedicated pages for every service you offer with transparent pricing ranges. Customers know what to expect before they call — which means the calls you get are ready to book.

Review Generation System

Automated review requests after every service. Stack 5-star Google reviews that make your shop the obvious choice in your area.

Local SEO for Every Service Area

Google Business optimization, neighborhood-specific content, and service pages that put your shop at the top of 'auto repair near me' and every service you offer.

How it works

Three steps.
One managed system.

01

Free Report Card

We scan your current site for booking gaps — no online scheduling, missing service menu, poor mobile experience, weak local SEO. You get a detailed report with specific findings.

02

We Build Your Auto Shop Website

Custom-designed for appointment booking. Service menus, pricing pages, review integration, online scheduling, certification displays — everything an auto shop needs.

03

We Manage It Forever

Hosting, security, updates, seasonal promotions — all included. One text and it's done.

What your customer experiences

When a driver with a check engine light submits your service form

  1. 0:00Driver fills out your service request with symptoms, VIN, and vehicle info.
  2. 0:60Your service writer gets the request with full diagnostic context and a tap-to-call link.
  3. 1:30If no one picks up, an auto-reply offers the next available service slot.

What we owe you

Ships on time. Ships working. Ships yours.
Or we make it right on our clock, not yours.
Yours from day one.

Every Forge Method engagement ships with those commitments on page 1 of every proposal. No revenue promises we can't back up. Four things we control, four things we stake our fees on.

You own it from Day 1. The shop-management system integration credentials, every real shop photo we captured on-site, every embedded customer review, your service-area page inventory, the Google Business Profile management access, your domain and hosting — all transferred to your accounts at launch. Your bookings never route through our stack.

Late and we credit you. Live within 28 days of assets received, or $150 a day credits your invoices, capped at $1,500. We time auto shop launches to a slow week so the first live bookings do not collide with a busy Monday. The clock pauses only for content or approvals you owe us, on the record in writing.

Full contract language: /terms §5.

Day 1You own it

The full system

6 parts of the system, all built around auto services.

Each piece of what we build can be scoped on its own — but the value compounds when they run together. Explore how each one is tuned for auto service shops.

  • AI Follow-Up for Auto Services
  • CRM & Pipeline for Auto Services
  • Lead Generation for Auto Services
  • Local SEO for Auto Services
  • Review Generation for Auto Services
  • Website Design for Auto Services

Each capability also has a general overview, covering how it works across every industry: ai follow-up, crm & pipeline, lead generation, local seo, review generation, and website design.

Free Website Report Card

Your website is leaving money on the table. Find out exactly where.

Enter your URL. We’ll scan it right now. Results land in your inbox in minutes.

  • Your site’s letter grade and overall score out of 100
  • We check four things: Speed, Google Visibility, Trust & Security, Mobile Experience
  • The exact issues costing you customers — worst ones first
Website Report CardD+
0/ 100
Performance28
SEO42
Security65
Mobile35
Page load: 6.2s (target < 2.5s)
Missing meta descriptions on 4 pages
SSL certificate valid

FAQ

Questions?
Straight answers.

Auto repair website design runs $997 to $2,997/mo on a 12-month commitment, with no separate build fee and a one-time activation equal to one month. We publish three tiers: Starter ($997/mo) is the core system for a single shop. Signature ($1,297/mo, full management) is the recommended standard — online booking, review generation, shop-management integration, local SEO, ongoing management. Platinum ($2,997/mo) is for businesses whose system connects to an outside data source, or that run more than three locations. For comparison, industry pricing puts custom auto-shop sites at $2,500–$6,000 with a freelancer, $8,000–$20,000 with a mid-size marketing agency, and $15,000–$40,000+ with an automotive-marketing specialist. Full breakdown at /pricing.

Yes. We integrate with Shop-Ware, Mitchell 1, Tekmetric, AutoFluent, and other major platforms. Online bookings feed directly into your scheduling system.

Yes. We build location-specific pages with unique content, maps, and booking for each shop. Each location gets its own local SEO strategy.

A typical auto repair build lands live around Day 28 (Week 4) — timed to a slow week so the first live bookings do not collide with a busy Monday. Week 1 is discovery (shop-management system audit — Shop-Ware / Mitchell 1 / Tekmetric / AutoFluent / Protractor — vehicle specializations, labor rate, service menu, review platforms, service area) plus the Quick-Win Sprint on your existing number. Week 2 is design and development (custom design, service-catalog integration, real online booking wired to the SMS bay calendar, service-area page structure for every zip you cover). Week 3 is content (real shop photos we schedule on-site if you want them, technician bios, warranty policy, brand specialization pages, existing customer reviews embedded) and end-to-end booking-flow testing. Week 4 is launch.

Auto shops leave with everything a shop needs to keep booking without us in the loop. Codebase, domain, hosting account (transferred to your name, not ours), the booking-system integration and calendar sync unchanged, every embedded review and the review-request automation running on your own account, all real shop photos and technician bios (all rights transferred to you), the Google Business Profile management access, and the full service-area page inventory. We disconnect ourselves from the shop-management system integration on your timeline — not ours. The commitment runs twelve months, with a performance exit if we stop delivering, and we assist with migration for 14 days after cancellation. Ownership is in writing on page 1 of the proposal, and so is what happens if we stop delivering.

NOVRASCALE

AI automation for small business. We build the AI system that catches every lead and books more work, so your schedule fills itself.

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Features

  • Lead Generation
  • Website Design
  • Local SEO
  • AI Receptionist
  • AI Follow-Up
  • AI Review Responder
  • AI Quote Builder
  • Review Generation
  • CRM & Pipeline
All features

Industries

  • HVAC
  • Real Estate
  • Roofing
  • Dental
  • Mental Health
  • Law Firms
All 20 industries

Compare

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Tools & resources

  • Free Website Report Card
  • Money-Leak Calculator
  • The platform
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  • Demo walkthrough
  • Portfolio
  • Blog
  • Docs
All resources

Company

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  • Talk to Sales
  • FAQ

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