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CRM & Pipeline · Auto Services

CRM & Pipeline for Auto Service Shops.

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The reality

Why this matters for auto service shops.

Professional pipelines run on inboxes and memory. The CRM gives you a real view of every relationship in motion: who's warm, who's cold, who's overdue for a touch, without you having to keep it in your head or hunt through three months of email.

What we fix

The crm & pipeline problems specific to auto services.

The average auto repair ticket is $300–$800, and bigger jobs (transmission, engine, collision) run $2,000–$10,000+. Car owners research shops obsessively — checking reviews, comparing prices, and looking for trust signals. The shop with the best online presence wins.

  • No online appointment scheduling

    Car owners want to book service on their schedule. If your site's only option is 'call during business hours,' you lose every customer who's researching at 9pm after their check engine light came on.

  • No reviews or trust signals visible

    People are handing you their car — their second most expensive asset. Without prominent Google reviews, ASE certifications, and warranty info on your site, they pick whoever feels most trustworthy.

  • No pricing transparency

    Car owners are skeptical of mechanics by default. If your site has no pricing context, no service menus, and no explanation of what they're paying for, they go to the shop that's transparent about it.

  • Invisible in local search

    When someone searches 'auto repair near me' or 'oil change [city],' the top 3 results get most of the calls. Without local SEO, you're invisible when it matters most.

What you get

The crm & pipeline system, built for your customers.

Lead Pipeline

Every inquiry lands in a stage. You see what's new, what's quoted, what's booked, and what's closed. No leads forgotten.

Quote & Job Tracking

Quotes are tracked from sent to accepted. Jobs are tracked from booked to invoiced. Nothing slips between the cracks.

One-Page Reporting

Monthly summary: inquiries this month, where they came from, what closed, what's open, what we're moving next. No jargon, no fluff.

Live Dashboard

Real-time access to your numbers any time you want. Not a report you wait a month for. A window you can open right now.

FAQ

Questions auto services ask.

Auto repair website design runs $997 to $2,997/mo on a 12-month commitment, with no separate build fee and a one-time activation equal to one month. We publish three tiers: Starter ($997/mo) is the core system for a single shop. Signature ($1,297/mo, full management) is the recommended standard — online booking, review generation, shop-management integration, local SEO, ongoing management. Platinum ($2,997/mo) is for businesses whose system connects to an outside data source, or that run more than three locations. For comparison, industry pricing puts custom auto-shop sites at $2,500–$6,000 with a freelancer, $8,000–$20,000 with a mid-size marketing agency, and $15,000–$40,000+ with an automotive-marketing specialist. Full breakdown at /pricing.

Yes. We integrate with Shop-Ware, Mitchell 1, Tekmetric, AutoFluent, and other major platforms. Online bookings feed directly into your scheduling system.

A typical auto repair build lands live around Day 28 (Week 4) — timed to a slow week so the first live bookings do not collide with a busy Monday. Week 1 is discovery (shop-management system audit — Shop-Ware / Mitchell 1 / Tekmetric / AutoFluent / Protractor — vehicle specializations, labor rate, service menu, review platforms, service area) plus the Quick-Win Sprint on your existing number. Week 2 is design and development (custom design, service-catalog integration, real online booking wired to the SMS bay calendar, service-area page structure for every zip you cover). Week 3 is content (real shop photos we schedule on-site if you want them, technician bios, warranty policy, brand specialization pages, existing customer reviews embedded) and end-to-end booking-flow testing. Week 4 is launch.

Auto shops leave with everything a shop needs to keep booking without us in the loop. Codebase, domain, hosting account (transferred to your name, not ours), the booking-system integration and calendar sync unchanged, every embedded review and the review-request automation running on your own account, all real shop photos and technician bios (all rights transferred to you), the Google Business Profile management access, and the full service-area page inventory. We disconnect ourselves from the shop-management system integration on your timeline — not ours. The commitment runs twelve months, with a performance exit if we stop delivering, and we assist with migration for 14 days after cancellation. Ownership is in writing on page 1 of the proposal, and so is what happens if we stop delivering.

See more on the Auto Services page or the full FAQ.

More for auto services

Other parts of the system we build for auto service shops.

  • AI Follow-Up for Auto Services
  • Lead Generation for Auto Services
  • Local SEO for Auto Services
  • Review Generation for Auto Services
  • Website Design for Auto Services

CRM & Pipeline elsewhere

We also build crm & pipeline for these industries.

  • CRM & Pipeline for Accounting
  • CRM & Pipeline for Auto Detailing
  • CRM & Pipeline for Bookkeeping
  • CRM & Pipeline for Chiropractic
  • CRM & Pipeline for Dental
  • CRM & Pipeline for Electrical
  • CRM & Pipeline for Financial Advisors
  • CRM & Pipeline for Home Services
  • CRM & Pipeline for HVAC
  • CRM & Pipeline for Law Firms
  • CRM & Pipeline for Marketing Agencies
  • CRM & Pipeline for Med Spa
  • CRM & Pipeline for Mental Health
  • CRM & Pipeline for Pest Control
  • CRM & Pipeline for Plumbing
  • CRM & Pipeline for Real Estate
  • CRM & Pipeline for Roofing
  • CRM & Pipeline for Salons
  • CRM & Pipeline for Veterinary

This page covers crm & pipeline as we build it for auto service shops. For how the capability works on its own, across every industry we serve, see crm & pipeline.

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