CRM & Pipeline · Chiropractic
Clarity on what's in your pipeline and what's moving, without a 40-page report.
The reality
A cash-pay patient, an insurance patient, and an MVA patient move through the practice on three different tracks, and a single generic pipeline treats them the same. The system tags each new inquiry by track at intake, keeps MVA cases visibly separate since those often involve attorney coordination and a longer visit schedule tied to a claim, and surfaces whichever ones have gone quiet, so a lead from a car accident three weeks ago doesn’t fall out of view. It doesn’t replace ChiroTouch or Genesis. It catches what happens before someone becomes a patient in either.
What we fix
An average chiropractic visit is worth $50–$150. A typical care plan runs $1,200–$3,500. A single MVA patient with active insurance can be worth $5,000+. A practice losing 5–10 new patients a month to a poor website is leaving $90K–$420K on the table every year.
No online scheduling — just “call the office”
Most new-patient searches happen after work, on a phone, after pain has already ruined the day. If your site’s only call-to-action is a phone number, every after-hours search becomes someone else’s patient.
Long intake forms that nobody finishes
Patients start the new-patient packet, hit a 12-page PDF, and bail. That packet should be a 90-second mobile flow that captures insurance, complaint, and contact — then the rest gets filled out at the visit.
Generic messaging that doesn’t signal specialty
MVA, sports injury, prenatal, pediatric, neuropathy — each has a different patient, a different decision criteria, a different urgency. A homepage that just says “chiropractic care” converts the people who already decided. Specialty pages convert the people who are still searching.
Zero visibility for “chiropractor near me”
Local search is where new chiropractic patients are found. If your Google Business profile is half-finished and your site has no city pages, the practice down the street with the same training is taking your patients.
What you get
Every inquiry lands in a stage. You see what's new, what's quoted, what's booked, and what's closed. No leads forgotten.
Quotes are tracked from sent to accepted. Jobs are tracked from booked to invoiced. Nothing slips between the cracks.
Monthly summary: inquiries this month, where they came from, what closed, what's open, what we're moving next. No jargon, no fluff.
Real-time access to your numbers any time you want. Not a report you wait a month for. A window you can open right now.
FAQ
Yes. We integrate with ChiroTouch, Genesis Chiropractic Software, Platinum System, JaneApp, and most other chiropractic PMS platforms. Online scheduling feeds your calendar. New-patient intake flows into your system. Your front desk workflow doesn’t change — it just gets more patients.
We build a dedicated MVA landing page when it fits your practice — dedicated intake, attorney coordination language, and conversion copy aimed at someone who was rear-ended last Tuesday. These patients have active insurance and consistent visit schedules, and the marketing for them is completely different from cash-pay.
Most chiropractic practice sites launch around Week 4 inside the 28-day Forge Method engagement. That includes discovery, custom design, development, content migration, and testing. We handle everything — you just review and approve.
You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering. We keep clients by delivering value — not by making it hard to leave.
See more on the Chiropractic page or the full FAQ.
More for chiropractic
CRM & Pipeline elsewhere
This page covers crm & pipeline as we build it for chiropractic practices. For how the capability works on its own, across every industry we serve, see crm & pipeline.
Free Website Report Card
Enter your URL. We’ll scan it right now. Results land in your inbox in minutes.