For Chiropractic Practices
A new patient who completes a care plan is worth $1,500–$4,000. Most chiropractic websites lose that patient to a 1-second decision before they even pick up the phone. Yours shouldn’t.
The Problem
An average chiropractic visit is worth $50–$150. A typical care plan runs $1,200–$3,500. A single MVA patient with active insurance can be worth $5,000+. A practice losing 5–10 new patients a month to a poor website is leaving $90K–$420K on the table every year.
Here’s what’s costing you patients:
No online scheduling — just “call the office”
Most new-patient searches happen after work, on a phone, after pain has already ruined the day. If your site’s only call-to-action is a phone number, every after-hours search becomes someone else’s patient.
Long intake forms that nobody finishes
Patients start the new-patient packet, hit a 12-page PDF, and bail. That packet should be a 90-second mobile flow that captures insurance, complaint, and contact — then the rest gets filled out at the visit.
Generic messaging that doesn’t signal specialty
MVA, sports injury, prenatal, pediatric, neuropathy — each has a different patient, a different decision criteria, a different urgency. A homepage that just says “chiropractic care” converts the people who already decided. Specialty pages convert the people who are still searching.
Zero visibility for “chiropractor near me”
Local search is where new chiropractic patients are found. If your Google Business profile is half-finished and your site has no city pages, the practice down the street with the same training is taking your patients.
What You Get
A complete system where every page is designed to convert visitors into booked appointments — cash-pay, insurance, and MVA alike.
Connects to ChiroTouch, Genesis, Platinum, JaneApp, or your existing scheduler. Patients book directly from your site — 24/7, on mobile, even after hours.
Insurance verification flow for billed patients, transparent pricing pages for cash-pay. No “call for pricing” barriers — patients self-qualify before they ever step in the door.
Google Business optimization, city-specific service pages, schema markup, and content strategy that puts your practice at the top of “chiropractor near me” searches in your service area.
Automated review requests after a milestone in care. Build a wall of 5-star Google reviews that makes choosing you over the chiropractor down the street a one-second decision.
How it works
We scan your current site for conversion leaks and missed opportunities — slow load times, no scheduling, missing specialty pages, weak local SEO. You get a detailed report with specific findings and fix priorities.
Custom-designed, optimized for new patient acquisition. Online scheduling, specialty pages, insurance flow, provider bios, conditions treated — everything a chiropractic practice needs to convert visitors into patients.
Hosting, security, updates, content changes, seasonal promotions — all included in your monthly plan. One text or email and it’s handled.
What your patient experiences
What we owe you
Every Forge Method engagement ships with those commitments on page 1 of every proposal. No revenue promises we can't back up. Four things we control, four things we stake our fees on.
You own it from Day 1. Most web agencies hold your domain, hosting, and logins hostage until you pay a ransom to leave. We hand you the keys at launch — codebase, domain, hosting, CRM, content, all transferred to your accounts on Day 1. If we ever part ways, everything keeps running on your stack. No ransom, no downtime.
Late and we credit you. Live within 28 days of assets received, or $150 a day credits your invoices, capped at $1,500. Real dollars off what you’d otherwise owe, not store credit. The clock pauses only when we’re both on record in writing that it’s paused, and only for things you didn’t deliver (content, feedback, approvals, access).
Full contract language: /terms §5.
The full system
Each piece of what we build can be scoped on its own — but the value compounds when they run together. Explore how each one is tuned for chiropractic practices.
Each capability also has a general overview, covering how it works across every industry: ai follow-up, crm & pipeline, lead generation, local seo, review generation, and website design.
Free Website Report Card
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FAQ
Yes. We integrate with ChiroTouch, Genesis Chiropractic Software, Platinum System, JaneApp, and most other chiropractic PMS platforms. Online scheduling feeds your calendar. New-patient intake flows into your system. Your front desk workflow doesn’t change — it just gets more patients.
We build a dedicated MVA landing page when it fits your practice — dedicated intake, attorney coordination language, and conversion copy aimed at someone who was rear-ended last Tuesday. These patients have active insurance and consistent visit schedules, and the marketing for them is completely different from cash-pay.
Most chiropractic practice sites launch around Week 4 inside the 28-day Forge Method engagement. That includes discovery, custom design, development, content migration, and testing. We handle everything — you just review and approve.
You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering. We keep clients by delivering value — not by making it hard to leave.