Local SEO · Home Services
Top-3 placement for the searches that actually bring you business.
The reality
A landscaping company and a pest control company competing in the same zip code show up for entirely different searches. 'Lawn care near me’ has nothing to do with 'termite inspection [city],' and a generic home-services site chasing one page loses both. The system builds a page per service per area you cover, so 'pressure washing Melbourne FL’ and 'junk removal Melbourne FL’ each have their own page to win, instead of competing against each other on your homepage.
What we fix
Home service jobs range from $200 recurring maintenance to $10,000+ projects. Homeowners research online before hiring anyone — checking reviews, comparing websites, and requesting quotes. The company with the best online presence gets the call.
No online quote or booking system
Homeowners want to request a quote or schedule service on their time — not just during your office hours. If your site can't capture a request at 8pm on a Sunday, that job goes to whoever can.
No photos of your actual work
Home services are visual. Homeowners want to see your landscaping projects, your paint jobs, your clean houses. A site with no portfolio is a site that doesn't convert.
Invisible in local search results
When a homeowner searches 'landscaper near me' or 'pest control [city],' the top results get the calls. Without local SEO and service area pages, you're invisible to everyone not already in your contact list.
Relying on lead-gen platforms that share your leads
Angi, Thumbtack, and HomeAdvisor charge per lead and send the same lead to 3–5 competitors. You're bidding against yourself. A website you own generates exclusive leads at zero cost per lead.
What you get
Full claim, optimization, photo strategy, services configured, posts scheduled, reviews flow wired in. The most important SEO asset for a local business, run correctly.
Dedicated pages for each service you offer and each area you serve. Built to rank for the long-tail searches your customers actually type.
Consistent NAP (name, address, phone) across the directories Google checks. Built once, maintained forever.
Schema markup, Core Web Vitals, internal linking, and the on-page work that lets Google understand and rank the site.
FAQ
A home services website runs $997 to $2,997/mo on a 12-month commitment, with no separate build fee and a one-time activation equal to one month. We publish three tiers: Starter ($997/mo) is the core system for a single-location contractor. Signature ($1,297/mo, full management) is the recommended standard — online quote forms, project galleries, service-area pages, review generation, ongoing management. Platinum ($2,997/mo) is for businesses whose system connects to an outside data source, or that run more than three locations. For comparison, industry pricing puts custom home-services sites at $2,500–$6,000 with a freelancer, $8,000–$20,000 with a mid-size marketing agency, and $15,000–$40,000+ with a contractor-marketing specialist (Blue Corona, Hook, WebFX). Full breakdown at /pricing.
Landscapers, pest control, cleaning companies, painters, fencing contractors, pool service, pressure washing, junk removal, handyman services — any home service business that wants more jobs from the web.
Yes. We integrate with Jobber, Housecall Pro, ServiceTitan, Launch27, ZenMaid, and other major platforms. Online bookings feed directly into your scheduling system.
A typical home services build lands live around Day 28 (Week 4) — timed to the pre-season for your primary trade so the site is live when demand ramps. Week 1 is discovery (existing site + call-tracking audit, service catalog by trade, dispatch software confirmation — Jobber / Housecall Pro / ServiceTitan / Launch27 / ZenMaid — quote form scope, service radius, seasonal service mix) plus the Quick-Win Sprint on your existing number. Week 2 is design and development (custom design, service-area page architecture across every zip you cover, quote form wired to dispatch, project gallery organized by trade + neighborhood, review-generation flow after job completion). Week 3 is real project photography we schedule on-site (before/after captures for the vertical you lead with), review embeds, seasonal content, and end-to-end testing that a quote request lands in dispatch not an email inbox. Week 4 is launch.
See more on the Home Services page or the full FAQ.
More for home services
Local SEO elsewhere
This page covers local seo as we build it for home service companies. For how the capability works on its own, across every industry we serve, see local seo.
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