AI Follow-Up · Law Firms
More closed business from the leads you already have.
The reality
Professional services buyers go cold for legitimate reasons. They're busy, they're comparing, they got pulled into a different problem. Without a follow-up cadence, warm leads cool off and disappear. The system keeps them warm without you having to remember to email anyone.
What we fix
Whether it's personal injury, family law, criminal defense, or estate planning — the math is the same. A firm that converts just 2 more cases per month from web traffic adds six figures in annual revenue. But most law firm websites fail the trust test, and potential clients move fast.
No case results or proof you win
People hiring a lawyer want evidence. If your site doesn't show case results, settlement history, or verdicts, you lose to the firm that does. This is the #1 conversion factor across every practice area.
Intake forms that feel like paperwork
A cold, legal-sounding intake form scares people off. They're already stressed. Your intake needs to feel like help, not a deposition.
Generic design that looks like every other firm
A gavel icon, a stock photo of a courthouse, and 'fighting for your rights.' Your site looks identical to the billboard lawyer down the street. Nothing builds trust or differentiates you.
Invisible for the searches that matter
When someone searches 'lawyer near me' or '[practice area] attorney [city],' the top results get the cases. Without local SEO and content targeting specific practice areas, you're buying ads to compete for cases you could get organically.
What you get
Don't answer the phone? An automated text goes out within seconds so the caller doesn't dial the next business in the list.
Spaced, conversational follow-up over the first two weeks until the prospect books, closes, or says no. No spammy templates.
Quotes are reminded, revised, and closed instead of forgotten. The system tracks open quotes and chases them on a schedule.
Inbound replies get routed to a person when they need one. Routine questions get answered automatically so your team isn't doing intake all day.
FAQ
Yes. We integrate with Clio, MyCase, PracticePanther, Filevine, and other major platforms. Intake submissions feed directly into your case management system. Your process doesn't change.
Yes. All content is reviewed against your state Bar's advertising rules. Required disclaimers, proper use of 'specialist' language, and prior results disclosures are handled correctly.
Most law firm websites launch around Week 4 inside the 28-day onboarding. That includes discovery, custom design, development, practice area content, case results setup, and testing. We handle everything.
You own your content and your domain. If you decide to move on, we provide all assets, assist with migration for up to 14 days. The commitment runs twelve months, with a performance exit if we stop delivering.
See more on the Law Firms page or the full FAQ.
More for law firms
AI Follow-Up elsewhere
This page covers ai follow-up as we build it for law firms. For how the capability works on its own, across every industry we serve, see ai follow-up.
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