What we build
Software that fits the operation, not the template.
Most of this work starts the same way: something load-bearing is held together by a spreadsheet, a workaround, and somebody staying late. These are the shapes that keeps taking.
Where it usually starts.
Turn the spreadsheet into software.
Every growing operation has one: the workbook nobody may touch, with the formulas one person understands and the tab everyone copies before editing. It worked until it didn't.
Build software that fits how you actually work.
Most operations bend themselves around software that was built for somebody else. Custom is the other direction: the system fits the business, and the business stops absorbing the difference.
Off-the-shelf or custom? Usually off-the-shelf.
A studio that builds custom software telling you to buy off the shelf sounds like a trick. It is not. Most operations are well served by something they can buy, and paying to rebuild it is the expensive mistake.
Replace the old system without stopping the business.
The system everyone complains about is also the system everything depends on. That is why it survives: the risk of replacing it in one weekend is worse than the pain of keeping it.
Questions we get from specific industries.
We are not an industry specialist and do not sell a product for any of these. Each page says plainly what we have and have not built in that field.
HVAC CRM: when the off-the-shelf one stops fitting.
There are good field-service CRMs and most HVAC contractors should buy one. This page is about the point where you have bought one and are still running half the business beside it.
Before you buy more HVAC leads, find out where they go.
Spending more on lead generation while inquiries go unanswered after five is buying water for a bucket with a hole in it. The cheaper move is almost always to find the hole.
HVAC software: buy most of it, build the part that doesn't exist.
The HVAC software market is mature. Dispatch, scheduling, invoicing and inventory are solved problems with good products behind them. The question worth asking is what your operation does that none of them support.
CRM for law firms: the problem is usually intake.
Firms switch case-management platforms hoping the next one fixes intake. It rarely does, because intake is a process problem the software was never the cause of.
Patient intake that reaches the right provider.
In a multi-clinician practice, intake is a routing problem. The form is easy. Getting each inquiry to the clinician who can actually take it, quickly, is the part that decides whether the patient books.
Not sure which one you have?
That is what the sprint is for. Bring the part of the operation that runs on spreadsheets and memory, and we will tell you whether software fixes it.